- Bosch climbs more than ten places in corporate brand ranking
Stuttgart / Munich – At the “best brands” awards ceremony in Munich, the Bosch Group has won recognition for its successful brand management. In the “best international corporate brand” category, the company came fourth, climbing by more than ten places in the ranking. Only three automakers – BMW, Audi, and Volkswagen – were ranked higher than Bosch. “Brand management is a special challenge, especially for a provider of technology and services as diversified as Bosch,” said Uta-Micaela Dürig, the senior vice president of corporate communications, brand management, and sustainability at Bosch. “By means of high-quality, innovative products and services for B2B and B2C customers, we have managed to cement Bosch’s reputation as an attractive brand. The award is an incentive for us to continue to inspire as many customers as possible around the world with our products, services, and brand management, and to continue to demonstrate to them how attractive Bosch is.”
The “best brands” award is not conferred by a panel of experts, but is instead the result of a consumer survey. In a representative survey by the German market researchers GfK, two core criteria of a brand are measured: actual business success in the market and brand popularity from a consumer perspective. This study design is unique to the GfK brand-ranking survey.
The German “best brands” survey was set up in 2004 by the Serviceplan Group, the GfK Group, ProSiebenSat.1 Media AG, Wirtschaftswoche, Markenverband, and iq media marketing.